So we decided to lean into the authenticity of Aulani, and the rich lore of both Hawaiian and Disney storytelling by telling some Hawaiian legends and inviting families to come and create their own family legend at Aulani. Especially when they can get that right in their own backyard at Disneyland. But not unlike their brand cousin Adventures by Disney, they launched with a campaign of animated characters reinforcing a consumer barrier for families: they did not want to go to an exotic, tropical getaway with Mickey and Minnie. Inspired by the natural wonders and rich traditions of Hawai‘i, it is the ultimate Hawaiian getaway, celebrating the beauty, history and welcoming spirit of the island.
Walt Disney Imagineers worked hand in hand with local artisans and cultural experts to create Aulani, the first resort in Hawaii created as an authentic Hawaiian resort for families.
